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【SHOUJIDUAN】

数字化转型需要避免的四个问题

   日期:2020-09-06     浏览:40    评论:0    
核心提示:数字化转型的目标是将企业提供的客户体验转变为与当今数字客户的需求和愿望相适应的体验。为此,通常需要重新考虑客户与企业互动的方式以及改变企业自身的运营方式。这两个方面都需要大量的想象力和实施能力,这对于许多大型企业而言可能具有挑战性。

仍在蔓延的冠状病毒疫情使企业开展的数字化转型四川快乐12比以往更加重要,企业需要积极主动地解决一些阻碍数字化转型的常见问题。

四川快乐12SHUZIHUAZHUANXINGDEMUBIAOSHIJIANGQIYETIGONGDEKEHUTIYANZHUANBIANWEIYUDANGJINSHUZIKEHUDEXUQIUHEYUANWANGXIANGSHIYINGDETIYAN。WEICI,TONGCHANGXUYAOZHONGXINKAOLVKEHUYUQIYEHUDONGDEFANGSHIYIJIGAIBIANQIYEZISHENDEYUNYINGFANGSHI。ZHEILIANGGEFANGMIANDOUXUYAODALIANGDEXIANGXIANGLIHESHISHINENGLI,ZHEIDUIYUXUDUODAXINGQIYEERYANKENENGJUYOUTIAOZHANXING。

数字化转型需要避免的四个问题

YIQINGWEIJISHIZHEIXIEBIANHUABIANDEGENGJIAGUANJIAN。ZAIFASHENGYIQINGZHIQIAN,XUDUOQIYEDOUZAINULIYIGENSHANGKEHUXUQIUDEBUFAJINXINGBIANGE,ERYIQINGZEXIANZHUDIJIAKUAILEZHEIYIBUFA。

阻碍数字化转型发展的四个问题

以下是阻止大型企业进行及时有效的数字化转型的四个常见问题,以及解决这些问题的方法:

1. MEIYOUYUKEHUXUQIUXIANGSHIYINGDEQINGXIQIEGUWURENXINDEYUANJING

四川快乐12SHICHANGLIUXINGPINPAIGONGYOUSANGEZHUYAOTEZHENG:

四川快乐12●SHIZHONGRUYIDIMANZUMUBIAOKEHUDEXUQIU;

●DINGQITIGONGRANGKEHUMANYIBINGCHAOCHUTAMENQIWANGHEXUQIUDEFUWUHECHANPIN;

●TIGONGNENGYINQIKEHUGONGMINGDEDONGXI。

YAOCHUANGJIANZUISHOUHUANYINGDECHANPINBINGYUKEHUJIANLILAOGUDELIANXI,QIYEBIXULEJIEKEHUDEXUQIUHETONGDIAN。ZHEIYANGZUOXUYAODUIQIDANGQIANDEKEHULVCHENGJINXINGRENZHENPINGGU。

ZAIKEHULVCHENGZHONGMIANLINLIANGZHONGLEIXINGDETONGKU:ZEBEITONGKUHEJIESHOUTONGKU。ZEBEITONGKULAIZIKEHUZHIZEQIYEXIAOJIFUWUDEJINGLI,LIRUZAICHAOSHIDENGDAI30FENZHONGCAINENGJIEZHANG,HUOZHEXUYAODUOCIZHONGXINZHIFUFEIYONGCAINENGJIEZHANG。

XIANGBIZHIXIA,JIESHOUTONGKUDEYIGELIZISHIKEHUZAICHAOSHIGOUWUSHIXUYAOJIESHOUHUAFEIWUDAOSHIFENZHONGCAINENGJIEZHANGDESHISHI。

JIEJUEMEIYIGEWENTIDOUHUICHANSHENGBUTONGDEJIEGUO。SUIRANJIANQINGZEBEITONGKUKEYIJIANQINGKEHUDEFUMIANQINGXU,DANJIEJUEGONGRENDETONGDIANYIWEIZHEXUYAOQUYUEKEHU,ZHEIDUIYUPEIYANGJIJIDEKEHUQINGXUFEICHANGZHONGYAO。

企业创建鼓舞人心的愿景可以从客户调查开始,以识别和理解客户的痛点。然后是规划行程并讨论潜在的解决方案。但是,即使是最好的想法,通常也需要在市场中进行多轮迭代才能测试和了解哪种解决方案可以更多地改善客户体验。

四川快乐122. GUODUODEXIANGFAHENANYIQUEDINGDEYOUXIANJI

四川快乐12ZHENGRUHUAXUEJIALinus PaulingSUOSHUODENEIYANG,“YONGYOUYIGEHAOXIANGFADEZUIHAOFANGFASHIYONGYOUHENDUOXIANGFA”。ZHIYAOYOUYIZHONGKEYIYOUXIANKAOLVDEXIANGFA,NEIMETICHUHENDUOXIANGFAJIUSHIYIJIANHAOSHI。

ERQUEDINGXIANGFADEYOUXIANJIYUCHANSHENGXIANGFATONGYANGZHONGYAO,YINCI,RUGUOTOUNAOFENGBAOSHISHUZIHUAZHUANXINGCELVEDEYIBUFEN,QIYEJIANGXUYAOYIGEJIEGOUHUADELIUCHENGLAISHAIXUANHEPINGGUSHUSHIGESHENZHISHUBAIGEXIANGFA。FOUZE,KENENGHUIYINWEIZAICHANPINHUOGONGZUOZHONGCHENGSHOUGENGDUODEYALIERSHIBAI。

CIWAI,RUGUOXUANZENEIXIEBUHUICHENGGONGHUOZHEBUNENGCHENGGONGDEXIANGFAJIANGHUILANGFEIJINGLIHEFEIYONG,BINGQIEKENENGHUICHANSHENGGENGDADEWENTI,BIRUJIANGDIQIYEKEXINDUHUOZENGJIAZEREN。XIANGFAN,RUGUOQIYEJUJUELEZUIHAODEXIANGFA,NEIMEJIUYOUKENENGBODUOKEHUHEQIYEDEQIANZAILIYI。

建议企业根据自身情况量身定做的五步优先处理流程:

四川快乐12●GONGGUJIAQIANGZIJIDEXIANGFA。QIYEZHAOKAITOUNAOFENGBAOHUIYIKENENGHUICHANSHENGDALIANGBUTONGDEXIANGFA,QIXIJIECENGCIGEBUBUTONG。QIZHONGYIXIEXIANGFAKENENGSHIZHONGFUDE、BIANYIDE,HUOZHESHIYANSHENGDE。JIANGZHEIXIEXIANGGUANDEXIANGFAZUHECHENG“ZHUYAOXIANGFA”KEYISHIHUAFENYOUXIANJIGENGJIARONGYI。

四川快乐12●KAOLVMEIGEXIANGFATIGONGDEJIAZHI。JIANYICONGSIGEFANGMIANLIANGHUAJIAZHI:DUIKEHUDEQIWANG、SHOUDAOYINGXIANGDEKEHUFANWEI,DUIKEHUDESHOUYILV,YIJIDUIYEWUYINGXIANGDECHENGDU。JINGUANZAIZHEIGEJIEDUANKENENGHENNANJINGQUE,DANZHISHAOYAODUIQIJINXINGJINSIGUJI,ZHEIYANGCAINENGSHIGEZHONGXIANGFAJINXINGQUANHENG。CAIYONGYIXIEFANGFALIANGHUAGENGDADEQIANLIXIANGFADEJIAZHIKENENGSHIYOUYIYIDE。

四川快乐12●DINGYIXIANGFADECHENGBENHEGONGZUOLIANG,YIBIANLEJIESHIXIANQIJIAZHISUOXUDETOUZI。BIJING,DADUOSHUQIYEDOUXIWANGQUEBAOQIXIANGFANENGGOUDAILAIKEGUANDETOUZIHUIBAO,YINCI,ZHEIYIBUZHOUDUIYUTAOTAINEIXIEBINGBUSHIYONGDEXIANGFAFEICHANGZHONGYAO。

四川快乐12●KAOLVFENGXIANSHUIPING。CHENGDANYIXIEFENGXIANSHIBIYAODE,DANSHIRUGUOQIYEFAXIANYOUDUOGETIGONGLEXIANGSIJIAZHISHUIPINGDEXIANGFA,BINGQIEXUYAOXIANGSIDECHENGBENHENULI,NEIMEFENGXIANSHUIPINGXIANGDUIJIAODIDEXIANGFAKEYIBANGZHUQIYEXUANZEYITIAOGENGMINGQUEDEDAOLU。

四川快乐12●ZUOCHUJUEDING。WEILEJIANHUAJUECEGUOCHENG,QIYEXUYAOKAOLVSHIYONGZUIXIAOKEXINGCHANPIN(MVP)DEGAINIAN,ZAIZHEIGEGAINIANZHONG,YINGJIANGXINCHANPINDECHUSHIFABUBAOCHIJINGJIAN,BINGJINKENENGJIANDAN。

四川快乐12QIYEGUANYUCHANPINGONGNENGKENENGYONGYOUSHANGBAIGEXIANGFA,DANSHIZAIZHEIGEJIEDUAN,JUEDINGNAXIEGONGNENGYOUYONGSHIZHIGUANZHONGYAODE,QIYEXUYAOQUEDINGNAXIEGONGNENGDUIQIHEXINJIAZHIZHUZHANGSHIBUZHONGYAODE,NAXIEKEYIHULVE。ERYIDANCHANPINFABU,QIYEKENENGTONGGUOKEHUFANKUILEJIETAMENSHIFOUZHENDEXUYAOZHEIXIEGONGNENG。

四川快乐123. BINGFEIWEISUDUHELINGHUOXINGERSHEJIDEJISHUKUANGJIAHELIUCHENG

XIANDAIHUADEJISHUDUIZHANKETIGONGZUIJIADEKEHUTIYAN,ZHEIXIEJISHUDUIZHANTIGONGLIANGXIANGJIBENGONGNENG:CONGRENHEJIECHUDIANJINXINGANQUANFANGWEN,YIJITIGONGGUANGFANDEFUWUHEGONGNENGDELINGHUOXING。

如今的客户希望能够通过一系列不同的接触点与企业进行互动,其中包括网络、应用程序、留言、聊天工具等。他们还希望这些接触点能够完全同步并以一致的方式运行。

TIGONGLIANGHAOSHUZITIYANDEQIYEJUYOUJIYUWEIFUWUHEGONGGONGSHUJUCENGDEXIANDAITONGYIJIAGOU。CIWAI,TAMENDEXITONGSHEJIWEITINGJISHIJIANJIHUWEILING。RUGUOQIYEHAIMEIYOUZUODAOZHEIYIDIAN,NEIMEXIANZAIJIUXUYAOJIANGSHUZIHUAZHUANXINGZUOWEIZHONGZHONGZHIZHONG。QIYEHAIYAOZHUANZHUYUCHUANGJIANLUXIANTUYISHENGJI、ZHONGXINSHEJIHUOTIHUANBULINGHUODEXITONG,BINGCUJINKEHUTIYANDEFAZHAN。

4. DUIBIANGEDEDIZHI

四川快乐12SHUZIHUAZHUANXINGDEHEXINTIAOZHANZHIYISHI,XUDUOQIYEGENBENMEIYOUDUITAMENDESIWEI、WENHUA、JIAGOUKENENGFASHENGDEGAIBIANZUOHAOZHUNBEI。DANGMOUXIESHOURULIUYUQICHUANTONGDEYEWUFANGSHIXIANGGUANLIANSHI,KAOLVSUNSHIZHEIXIESHOURUJIUHUIGANDAOKEPA。

对于大多数人来说四川快乐12,抵制变化是一种很自然的行为。很多人认为不需要进行改变,并关注其带来的风险。有些人甚至对于变革进行阻挠和破坏。这种态度将会带来巨大的阻碍。变革对于企业的成长至关重要,在某些情况下,只是为了在不断变化的市场中保持其现有的地位。

四川快乐12WEILEJIANQINGDUIBIANGEDEDIZHI,QIYEXUYAOQUEBAOQISHUZIHUAZHUANXINGDEYUANJINGJUYOUQIFAXINGHEJILIXING。XUYAOJIZHU,RUGUORANGNEIXIEDIZHIBIANGEDERENCANYUBIANGE,YEYOUKENENGHUODEZHICHI,YINCIYAORANGGENGDUORENCANJIATOUNAOFENGBAOHUIYI,ZHEIYANGJIUYOUKENENGTINGQUTAMENDEYIJIANBINGJIANGQIYIJIANNARUQIZHONG。

一旦员工投入到变革当中,需要确保在可能的情况下庆祝成功。需要记往四川快乐12,每个人都愿意成为成功团队的一部分。

 
标签: 数字化转型
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