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【SHOUJIDUAN】

如果把数字化看作工具,则错过冰山之下的危与机

   日期:2020-09-09     浏览:41    评论:0    
核心提示:近年来,凭借扎实的技术基础,华为发展成为全球范围内的顶尖技术公司,由此很多制造行业企业纷纷以华为为标杆,“做XX领域的华为”甚至成为很多国内企业的slogan。

近年来,凭借扎实的技术基础,华为发展成为全球范围内的顶尖技术公司四川快乐12,由此很多制造行业企业纷纷以华为为标杆,“做XX领域的华为”甚至成为很多国内企业的slogan。

如果把数字化看作工具,则错过冰山之下的危与机

四川快乐12NEIMEXIANGYAOCHENGWEIXIANGHUAWEIZHEIYANGNENGGOUNIANYADUISHOUDE“JINGZHENGJIQI”,ZHIZAOQIYEZHENZHENGXUYAOXUEXIDESHISHENME?JIEHEDANGQIANDESHICHANGXIANZHUANG,WOMENZAICICAIFANGGONGKONGWANGDELAOPENGYOU——HUAWEIYUANZHONGGUOQUGUIHUAZIXUNZONGJIAN、《HUAWEIGUANLIZHIDAO》ZUOZHEDENGBIN(CENGRENZHIHUAWEI11NIAN)。 

HOUYIQINGSHIDAI,YIBIANSHISHENGCUN,YIBIANSHIJIYU。RUHEKANDAISHUZIHUA?YOUYINGDANGRUHEDINGYIZISHENFAZHANMOSHI?ZAIYUDENGBINDEJIAOTANZHONGWOMENFAXIAN,HENDUOZHIZAOQIYECUNZAI “ZHIMING” WUQU。

误区:数字化是破除当前危机的重要手段。

SHISHI:RUGUOBASHUZIHUAKANZUOGONGJU,ZECUOGUOBINGSHANZHIXIADEWEIYUJI,HENNANZUODA。

疫情带来的市场危机意识迫使制造行业企业加速数字化转型四川快乐12,但这无形中造成了一个弊端:企业是被迫转型,在投入转型之前,并没有充分规划。

“DINGWEIJUEDINGTOURU,JIANGSHUZIHUAZUOWEIZHANLVE,HAISHIGONGJUSHIQIYESHOUXIANYAOKAOLVDEWENTI。”DENGBINRUSHISHUO,TARENWEIJINJINJIANGSHUZIHUADANGZUOJIANGBENZENGXIAODEGONGJUSHIBUGOUDE,YAOJIANGQIZUOWEIZHANLVEZHANGQITOURU。

四川快乐12HUAWEIJIUZAI2018NIANSHENGJILEYUANJINGHESHIMING:BASHUZISHIJIEDAIRUMEIGEREN、MEIGEJIATING、MEIGEZUZHI,GOUJIANWANWUHULIANDEZHINENGSHIJIE。

HUAWEISHIJIANGSHUZIHUASHANGSHENGDAOZHANLVECENGMIAN,LUODAOYUANJINGZHONG,BINGQIEMEINIANJINXINGGUDINGTOURU(MEINIANHUAWEISHUZIHUATOURUYUSUANZHANXIAOSHOUSHOURU1.8-2.2%)。

四川快乐12MINGQUELESHUZIHUADEFANGXIANG,LUOSHIDAOJUTISHISHI,HUAWEISHUZIHUADE“SIBUZOU”YESHIFENZHIDEJIEJIAN。

制定企业级的战略。将数字化转型拔高到企业层级战略,而非沦为工具层面,要做战略驱动型公司,而不是机会驱动型。在这一步,企业应当明确数字化转型的愿景,在此基础上规划不同层级的战略目标,例如华为就根据数字化大方向,制定了新商业模式,包括去定制化、自主研发芯片等。

GOUJIANBAOZHANGXITONG。XINDEZHANLVEMUBIAOXUYAOYUZHIPIPEIDEZUZHI,YUESHIZHONGYAODEZHANLVEYUEYAOPEIBEIJINGBINGQIANGJIANG。TONGSHI,QIYEDEWENHUAFENWEIYEYAOYITONGBIANGE,XIANGDUIYUCHUANTONGDEGONGYEWENHUA,GENGYAOGOUJIANSHUZIWENHUAHECHUANGXINWENHUA,YICILAISHIXIANRONGHE,BAOZHENGZHANLVEDEZHIXING。TONGGUOGOUJIANZUZHIJIZHIHEWENHUAFENWEI,SHIXIANBUTONGZUZHIDEXIEDIAO,TONGGUOXIANGYINGDEMUBIAOYIJIKAOHEJILIDENG,TUIDONGZHANLVEDEZHIXING。

SHOUZHUYUANZE。“ZHANLVEZHIXINGTONGCHOU;YEWUHEJISHUSHUANGLUNQUDONG,JICONGYEWUSHIJIAOSIKAO,WEILAIMUBIAOLUJING;ZIZHUHEHEZUOBINGZHONG,DANFANYONGHUAWEIZIYANG,DOUYAOSHOUZHUYUANZEHEZHUDAOQUAN。”ZHEISHIHUAWEIYIZHIYILAIBINGCHENGDESANGEYUANZE,DUIYUZHIZAOQIYELAISHUOYESHIYIYANG,YAOSHOUZHUYUANZE,BUDUANHANGSHIZISHENNENGLI,CAINENGHUODEZHANGYUANFAZHAN。

四川快乐12ZUIHOUJIUSHIGUANJIANXINGDONG。DICENGSHEJIYAOQIANGDIAO,LUJINGGUIHUAYAOQINGXI,QUEBAOMEIYIBUDOUYOUGUIHUA、LUODAOSHICHU。

误区:“一站式”定制化方案有利于拓展市场。

四川快乐12SHISHI:DINGZHIHUAMOSHIGOUJIANDEDUANQINENGLIDUIQIYELAISHUOWUYIYUYINZHENZHIKE。

“HENDUOQIYEYIJIUBINGCHENGZUOSHENGYIDESIWEI,ERFEIZUOQIYE,HUAWEISHIFENFANDUIZHEIZHONGGOUJIANDUANQINENGLIDEZUOFA。”DENGBINRENWEI,ZUOXIANGMUHEZUOCHANPINSHILIANGGESIWEI,YAOQUBIEKAI,XIANGMUSIWEISHIKAICHE,DANGQIYECHONGFENJILEIXIANGMUGUOHOU,ZUIZHONGSIWEISHICHENGWEIYIMING“LAOSIJI”;DANCHANPINSIWEISHIZAOCHE,ZHEISHIYIZHONGMIANXIANGWEILAIDESIWEINENGLI,SHIJIANGXIANGMUJINGYANCHENDIANDAOCHANPINZHONG,YESHIHUAWEIDEXUANZE。

四川快乐12DINGZHIHUAXIANGMUXUYAOYIJUKEHUXUQIUJINXINGGEXINGHUAFUWU,DUIYUGONGYINGSHANGLAISHUOHUIJUXIANYUJUTIXIANGMU,MEIYOUYULIZONGSHEN,DUIYUYONGHUDUANLAISHUO,GENGSHIZHIJIEXIANZHILEQIHOUXUDESHENGJIFAZHAN。ZHEIZHONGHUXIANG“BANGJIA”DEMOSHIDUIYUYIXIEZHONGXIAOXINGQIYELAISHUOGENGWEIZHIMING,JISHUJINGYANWUFACHENDIANDAOZUZHI,GENGDUODISHICHENDIANDAOGEREN,HENNANZUODAZUOQIANG。

因此,华为不提倡这种短期能力的构建,不仅体现在其不依赖于特定交互资源,更包括人才,如今很多大型企业都会采用轮岗制度,更大程度上规避核心人才可能对企业带来的损害。如果想要获得更多发展空间,势必面临更多矛盾,一台优秀的“竞争机器”就是要把技术以外的因素都砍掉。

四川快乐12MIANXIANGWEILAIFAZHAN,LIRUYUNPINGTAIYIJIQICHEYEWUDENG,ZONGSHIBUKEBIMIANHUIYUDAODINGZHIHUAXUQIUDEQINGKUANG,TEBIESHIGUIDAOJIAOTONGYIJIGONGGONGJICHUSHESHIDENGLINGYUDEDAXIANGMU,DUICIHUAWEIDESILUSHIZUOYANGBAN,BUJIANGGENGDUOJINGLIXIAOHAOZAIXIANGMUSHANG,SHIKEQINGXING,HUIGUICHANPIN。

NEIMEZHIZAOQIYEYINGDANGRUHEPOCHUWUQU,ZOUDEGENGZHANGYUAN?DENGBINJIEHEHUAWEIDEJINGYAN,JICHULEJIANYI。

尽快做出改变

TANJIQIYESHUZIHUAZHUANXINGKUNNANDEYUANYIN,DENGBINRENWEIGENBENYUANYINSHI“JIEGAN”BUGOU。DANGQIYEGANSHOUDAOWAIBUHUANJINGDEBIANHUAHAIMEIYOUWEIXIEDAOSHENGCUN,GAIBIANDONGLIJIUBUQIANG。

四川快乐12CHENGRAN,QIONGZESIBIAN,TEBIESHIZAIYIXIEJIAZUQIYEDANGZHONG,YAOSHUOFUSUOYOURENCONGLIRUNZHONGNACHUYIBUFEN,TOURUDAOYIGEDUANQINEIWUFAKANDAOMINGXIANCHENGXIAODEGAIGEZHONG,ZHEISHISHIFENKUNNANDE。

四川快乐12RANERSHICHANGJIUXIANG“WENSHUIZHUQINGWA”,ZONGYOUYITIANXIFENSHICHANGDEHONGLIHUICHIWAN,YOUJINGZHENGLIDEDUISHOUSUISHIKENENGCHUXIAN<em class="a_b_c_5",YINCIYUESHI“QIDIANDI”DEQIYEYUESHIYAOJINZAOZUOCHUGAIBIAN,DUICIDENGBINJICHULIANGGEJIANYI:

ZIXIAERSHANGDELILIANG,ZHEIFENLILIANGLAIZIYUSHICHANG。LAIZISHICHANGDEZHENSHISHENGYINYAOCHUANDAOSHANGCENG,RANGGUANLIZHEJINZAOFAXIANWEIJI,DONGXIHUANJING,JINERJINZAOZUOCHUZHANLVEDIAOZHENGHEGAIBIAN。

四川快乐12ZISHANGERXIADEQUDONG,ZHEIFENLILIANGZELAIZIYUGENGLIXINGDEXINGYE。XINGYEDECHENGSHUDUBUTONG,QIMINGANXINGBUTONG。XIANGDUICHUANTONGDEXINGYEWANGWANGMEIYOUJILIEDEJINGZHENG,XIANGDUIFENGBI,HENNANHUODEGAIGEDONGLI。ZHEIJIUXUYAOJIJIXUEXIJIEJIANCHENGSHUDUGAODEXINGYE,BAXINGWAIDEJINGYANYINRUDAOZIJIDEXINGYE,SHIXIANFUNENG。

ZONGDELAISHUO,JIUSHIYIFANGMIANYAOLEJIESHICHANG,BUDUANSHIXIANZISHENDEGAIJIN;LINGYIFANGMIANJIUSHIYAOKANDAOZIJIDELUOHOU,XUEXIXINMOSHI。

尽早构建能力

“SUIZHEGUOJIMAOYIGUANXIDEJINZHANG,YUELAIYUEDUODEQIYEYISHIDAOZIZHUJISHUNENGLIDEZHONGYAOXING。”DENGBINZHICHU,“QIYERUOXIANGCHIXUWANGQIANZOU,ZISHENYIDINGYAOYOUGUOYINGDENENGLI,ZHIZAOQIYEYAOXIANGHUAWEIXUEXIHEXINJIUSHIRUHEGOUJIANNENGLI。” 

前端能力——“战斗机”

DENGBINJIANGHUAWEIQIANDUANNENGLI“TIESANJIAO”BIZUOYIJIAZHANDOUJI:ZHANLVENENGLI、CHANPINNENGLI、SHICHANGNENGLI。

QIZHONGZUIZHONGYAODEJIUSHI“FEIJITOU”——ZHANLVENENGLI。QIYEFAZHANDEZAOQI,LINGDAOZHEDEMINRUIDUHEQIYEJIAJINGSHENDIANDINGQIYEFAZHANDEJICHU。

“铁三角”的另外两角就是战斗机的两翼,左翼是产品能力,这是企业生存的根本;因此华为坚持每年拿出10%以上的利润投入到技术研发中,每年15%以上利润投入到未来产品研发中,这两个举措的本质都是构建未来能力。右翼是市场能力,如何将市场机会转化成产品和利润至关重要,要时刻洞悉市场需求和趋势导向。

后端能力——“航空母舰”

RUGUOQIANDUANNENGLISHIZHANDOUJI,HOUDUANNENGLIJIUSHIHANGKONGMUJIAN。FENXIDANGQIANHENDUOQIYEQIANDUANNENGLIBUZUDEYUANYIN,DENGBINGUIJIEYUQIHOUDUANNENGLIDEBUZU,ZHEIYESHIHENDUOQIYEJIBIANZAIDIJIAJINGZHENGZHONGSISHA,YEBUQUHUAJINGLIDAZAOQIANDUANNENGLIDEYUANYIN。RUGUOJINJINGUANZHURENYUANYIJITUANDUIJISHUNENGLIDEPEIYANG,JIUHENRONGYICHUXIANRENCAILIUSHI,DULICHUANGYEDEQINGKUANG,ZHEIDUIYUQIYELAISHUOSUNSHANGJUDA,ZAIZHIZAOXINGYEYESHIXIANGDANGPUBIAN。

YINCIXIANGDUIYUQIANDUANNENGLI,HOUDUANNENGLISHIYIZHONGZUZHINENGLI,YAOQUDIAOGERENYIJIZHUANJIADENGDEJUEDUIYINGXIANGLI,YAOGOUJIANMIANXIANGWEILAIDEZUZHINENGLI。“ZHANGTONGBURUDUANTONG”,WEILEBIMIANGERENYUGONGSIXINGCHENGDUIKANGGUANXI,LUNGANGZHICHENGWEIHENDUOQIYEDEXUANZE。TONGSHI,QIYEYEYAOZHUZHONGPEITAODECAIWUGUANLI、RENCAIGUANLIYIJIJIAOQIANGDEGONGYINGLIANTIXIDENG,WANSHAN“MUJIANNENGLI”。

四川快乐12JINGUANDUIYUGERENLAISHUO,ZHEIXIANDEYOUXIECANKU,DANDUIYUQIYELAISHUOSHIGENGJIALIXINGDEXUANZE,ZHANGQIFAZHANDEBIRANJUEZE。

 
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