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三年潜行,阿里新制造的未来在哪里?

   日期:2020-09-22     浏览:24    评论:0    
核心提示:所谓“飞轮效应”,是指为了使静止的飞轮转动起来,一开始你必须使很大的力气,一圈一圈反复地推,每转一圈都很费力,但是每一圈的努力都不会白费,飞轮会转动得越来越快。当达到一个很高的速度后,飞轮所具有的动量和动能就会很大,克服阻力维持原有运动变得很容易,而要使其在短时间内停下来则需极大的外力。

SUOWEI“FEILUNXIAOYING”,SHIZHIWEILESHIJINGZHIDEFEILUNZHUANDONGQILAI,YIKAISHINIBIXUSHIHENDADELIQI,YIQUANYIQUANFANFUDITUI,MEIZHUANYIQUANDOUHENFEILI,DANSHIMEIYIQUANDENULIDOUBUHUIBAIFEI,FEILUNHUIZHUANDONGDEYUELAIYUEKUAI。DANGDADAOYIGEHENGAODESUDUHOU,FEILUNSUOJUYOUDEDONGLIANGHEDONGNENGJIUHUIHENDA,KEFUZULIWEICHIYUANYOUYUNDONGBIANDEHENRONGYI,ERYAOSHIQIZAIDUANSHIJIANNEITINGXIALAIZEXUJIDADEWAILI。

三年潜行,阿里新制造的未来在哪里?

从淘宝、天猫、支付宝、阿里云、菜鸟再到犀牛智造四川快乐12,每一次创新,阿里巴巴所着力的方向,对未来的投资力度,都在重复着着“飞轮效应”。

三年潜行,阿里做了场未来十年制造的“超级实验”

XIANGZHUAZHUWEILAI,XIANYAOKANDONGWEILAIDEMOYANG。

2016NIAN,ALIBABACHUANGSHIRENMAYUNTICHUXINZHIZAOSHIZHICHU,“GUOQUERSANSHINIAN,ZHIZAOJIANGJIUGUIMOHUA、BIAOZHUNHUA,WEILAISANSHINIANZHIZAOJIANGJIUZHIHUIHUA、GEXINGHUAHEDINGZHIHUA”。TONGSUJIANGJIUSHIGONGYESHIDAIDEZHIZAOSHIKAN“5FENZHONGSHENGCHAN2000JIANXIANGTONGCHANPINDENENGLI”,WEILAISHUJUSHIDAISHIKAN“5FENZHONGSHENGCHAN2000JIANBUTONGCHANPINDENENGLI”。

四川快乐122017NIAN8YUE,DIDIAOQIDONGDE“XINIUZHIZAO”,JIUSHIALIZHENDUIZHIZAOYEXIAGESHINIANZUODEYICHANG“CHAOJISHIYAN”——NENGFOUCONGXINXIAOFEIDEGONGQIULIANGCEJINXINGCHUANGXIN,JINXINGJINGZHUNDEKAIFAHESHENGCHAN,SHIXIAN“ANXUSHENGCHAN”HE“YIXIAODINGCHAN”。QIANZHEZHICONG“XUQIU”DAO“GONGJI,TONGGUOXIAOFEIDONGCHA“ANXUSHENGCHAN”。HOUZHEZHI“YIYUNJISUAN、WULIANWANG、RENGONGZHINENGJISHU,SHIXIANROUXINGHUA、KUAISUSHENGCHAN,YIXIAODINGCHAN”,ZHEIJIUSHIGUANFANGJI“XINZHIZAO”DEDINGYI,YESHIWEILAIZHIZAOYEDEQUSHI。

四川快乐12YIFANGMIAN,CONGXIAOFEIQUSHILAIKAN,WEILAINIANQINGXIAOFEIQUNTISHIXIAOFEIZHULIJUN,TAMENDEXIAOFEIXUQIUBIANHUAKUAI,GENGJIADUOYUANHEZHUIQIUGEXINGHUA。RUAIRUIZIXUNSHUJUXIANSHI,95HOUWANGGOURENQUNGENGJIACHONGSHANGGEXING、YOUQU、CHAOLIU,JUJUEGENFENG。ZHEIJIXUYAOGEXINGYETISHENGXIAOFEIDONGCHA,JINGZHUNWAJUEYONGHUXUQIU,YEXUYAOCHANPINCONGSHEJIDAOSHENGCHANBIANDEGENGKUAI,MANZUYONGHUXUQIU。

四川快乐12LINGYIFANGMIAN,CONGGONGJICELAIKAN,HULIANWANGDIANSHANGDEKUAISUFAZHAN,DAIDONGDALIANGXINSHANGJIAHEXINPINPAIDEXINGQI,ZHONGXIAOSHANGJIAYICHENGWEIHULIANWANGZHULIULILIANG。TAMENZHONGHENDUOYONGYOUCHANPINCHUANGXINYOUSHI,QUEXIANYUGUIMOJIAOXIAO,HENNANZHAODAOHESHIDEGONGYINGLIANFAHUIZISHENYOUSHI。

YIFUZHUANGYEWEILI,“XIAODANKUAIFAN”YICHENGWEIXINGYEXINQUSHI,RUTAOBAOTIANMAOSHANG“MEIZHOUSHANGXIN”DESHANGJIA,GAOPINCIXIAOPILIANGDINGDANHEKUAISUJIAOFUSHIQICHANGGUIXUQIU,YESHIQIZUIDATONGDIAN。YUANYINZAIYU,XINGYEGONGCHANGXIHUANYICIXINGJIEDADAN,GAOPINCIXIAOPILIANGDINGDANYAOMEPAIQIYAOYANHOU,YAOMECHENGBENGAOANG。ERCHUANTONGFUZHUANGYEZUOFASHI“YICHANDINGXIAO”,QIUZHUANGWANGWANGSHIXIATIANSHENGCHANDE“QIHUO”,XUSHAOZE2GEYUETIQIANXIADAN,HAOMAIYUFOUBUHAOYUCE,QIEDANKUANSHENGCHANGUIMOPIANDA。ANTIANMAOFUZHUANGPINPAIMIANCANGCEOYAOKUNDESHUOFA,ZHEIJIUXIANGSHIYIZHONGDUBO,DUSHULEJIUBIANCHENGLEKUCUNGAOQI。

FANGYANZHENGGEXINGYE,JIDICHENGBEN、GAOZHILIANG、KUAISUJIAOFUHEXIAODANKEDINGSIDASHENGCHANNENGLIYUYITIDEGONGCHANGJIWEIXIQUE,YINWEIZHEIYUCHUANTONGZHIZAOCHANGDAODEGUIMOXIAOYINGWEIBEI,SHIJIANFEILIBUTAOHAODESHIQING。JIULIANALIYEZICHAO,“XINIUGONGCHANG”SHIZHUANWEIZHONGXIAOSHANGJIATIGONGXIAODINGDANDE“SHAZIGONGCHANG”。BUGUO,KAOLVDAOZHEISIDASHENGCHANNENGLISHIGUANHUZHENGGEWEILAISHENGCHANGONGYEDEXIAOLVHEXIAOFEIZHETIYANDEGANGXU,RUOFANGZAIZHENGGEWEILAIZHIZAOLAIKAN,TADEGUIMOYOUBUKEXIANLIANG。

四川快乐12KEJIAN,“XINIUGONGCHANG”BINGBUSHA,ZHIBUGUOXUYAOYICHANGCHAOJISHIYANLAIYANZHENG,NENGFOUJIANGZHEISIDASHENGCHANNENGLIJIQI,ZHEICAIYOULESANNIANQIANXING。

破土而出,阿里新制造究竟“制造”了什么?

DANGRAN,ALIZUOXINZHIZAO,BINGBUSHIYAOZIJIZUOGONGCHANG,ERSHIWEILEPAOTONGZHEIZHONGMOSHI,WEIZHONGXIAOGONGCHANGSHUZIHUACHENDIANJISHUHENENGLI。

四川快乐12CONGFUZHUANGXINGYEQIERU,MUQIANXINIUGONGCHANGYIJINGXINGCHENGLE“ANXUDINGZHI,100JIANQIDING,ZUIKUAI7TIANJIAOFU”DEHEXINNENGLI,SHIYANCHENGGUOCHUXIAN。ERZHEIBUGUOSHIZHEICHANGCHAOJISHIYANCHENGGUODEBINGSHANYIJIAO。XIANGLINGRENWEI,ZAIQIBEIHOU,ALIXINZHIZAOHAI“ZHIZAO”LESANDA“XINWUZHONG”。

1、DATONGGONGXUBILEI,ZHIZAOGONGXUXINJIEKOU

ZAICHUANTONGZHIZAOZHONG,YOUYUGONGXULIANGCENANYISHISHIDATONG,“ANXUSHENGCHAN”CHENGLEWUBENZHIMU,“YICHANDINGXIAO”YEJIUCHENGLEWUNAIZHIJU。BUGUO,“XINIUGONGCHANG”TONGGUORENGONGZHINENG、YUNJISUANHEDASHUJUWEIGONGCHANGZHUANGSHANG“ZHIHUIDANAO”,CONGTAOBAOTIANMAO、SHEJIAOZIXUN、CHAOLIUQUSHIZHONGDONGCHAXIAOFEIXUQIU,JICHUPINPAIXIAOSHOUYUCEJIANYI(RUGAIKUANSHIXIAGEYUENENGMAICHUDUOSHAOJIANDENG),ZHIDAOSHENGCHAN,JIANGDIZHONGXIAOSHANGJIADEKUCUNFENGXIAN。

四川快乐12CIWAI,“XINIUGONGCHANG”TONGGUOZIYANROUXINGZHIZAOXITONGJIWULIANWANGBUJU,YONGYOU“XIAODANKUAIFAN”DEGONGYINGLIANNENGLI,HUANJIELEZHONGXIAOSHANGJIAZHAOBUDAOHESHIGONGYINGSHANGDETONGDIAN。JIGEYUEQIAN,TAOBAOZHUBOLIEERBAOBEITONGGUOXINIUGONGCHANGDINGZHILEYIPI“TESHUDETXU”——12GEXINGZUO、YANSEBUTONG、CHIMABUTONG,ZHISHENGCHAN5000JIAN。ERZHEIZAISHIMIANSHANG,JIHUMEIYOUJIJIAKEJIEDANGONGCHANG。

TONGGUOZHEILIANGFANGMIANJIEHE,“XINIUGONGCHANG”DATONGLECHUANTONGZHIZAODEGONGXUBILEI,JIANGXIAOFEIZHEHESHANGJIADEXUQIUGENSHENGCHANDATONG,JIEZHUDANXINGSHENGCHANMOSHI,RANGSHANGJIA“ANXUSHENGCHAN”KEGUIMOHUASHISHI。

2、LIANJIEWEILAISHENGCHAN,ZHONGSUZHIZAOTIXI

纵观全球各国对制造业的未来规划,无论是德国的工业4.0四川快乐12,还是美国的工业物联网,本质上都是为了离用户更近,以更好满足消费者诉求为突破点,阿里新制造亦是如此。

ALIBABADONGSHIHUIZHUXIJIANCEOZHANGYONGZAIJINIANQIANDUIZHEIZHONGLINIANYOUGUOZONGJIE:“QIYEDEYEWUHUICONGB2CHEC2CZHUANXIANGC2B”,“TONGGUOSHUJUJISHUSHIXIANDUIXIAOFEIDONGCHA,CONGERSHENGJIZHIZAO、CHANPINSHEJI、CHANPINGONGJIHEQUDAOGUANXI”。

四川快乐12MIANDUIWEILAIXIAOFEIZHESHUNXIWANBIANYOUGEXINGSHIZUDEXUQIU,RUHEYOUXIAOFEIZHEJUEDINGXIAOFEIQUSHIHESHENGCHANLIANGJI,SHIXIANCHANXIAOYITIHUASHIWEILAISHENGCHANYAOSIKAODE。

阿里巴巴犀牛智造负责人伍学刚将“犀牛智造平台”概括为“云端智造”四个字。即以阿里云的工业互联网平台为底层,通过价值链端到端的互联互通、人工智能的智能决策,以及物理的供应网络、数字化工厂、快速响应协同执行,满足消费者个性化的需求。

“YUNDUANZHIZAO”GOUCHENGLEYUNDUANZHIZAODESHENGTAIXUEGUAN,RANGXUQIUSHUZIKEYIXIANGXUEYEYIYANGLIUBIANZHENGGEGONGXUQUANLIANLU,DUICHUANTONGZHIZAOJINXINGHUANXUE,BIAN“YICHANDINGXIAO”WEI“YIXIAODINGCHAN”。YI“WANYIWANFU”XIANGMUWEILI,XIAOFEIZHEXUANZEHUOSHEJIFUZHUANGKUANSHIHOUZAITAOBAOXIADAN,“XINIUGONGCHANG”TONGGUOBATAOBAOHOUTAI、SHEJIHESHENGCHANZHIZAOQUANBUDATONG,5TIANNEIZAIYITIAOSHENGCHANXIANSHANGWANCHENGLE1WANJIANBUTONGDEDINGDAN,MANZULEYONGHUJIZHIGEXINGHUAXUQIU。ZHEISHICHUANTONGZHIZAOBUGANXIANGXIANGDE。

3、GONGYEHULIAN+SHANGYEHULIAN,KAIPISHANGYEXINSAIDAO

ZAIDATONGGONGXUBILEI,ZHONGSUZHIZAOTIXIZHIWAI,ALIXINZHIZAOHAIKAIPILEYITIAOXINSAIDAO——JIANGSHANGYEHULIANWANGHEGONGYEHULIANWANGJIETONG,BINGRONGHECHENGYIZHONGXINWUZHONG。

四川快乐12ZAIQUANMIANto BDESHIDAI,GONGYEHULIANWANGLINGYUYONGYOUJUDAHONGLI。ZHONGGUOZUOWEIQUANQIUZUIDADEZHIZAOYEDAGUOHEHULIANWANGXIAOFEIDAGUO,RUGUONENGGOUJIANGZHEILIANGDAHEXINYOUSHIDIEJIACHANSHENGHUAXUEFANYING,JIANGRANGZHONGGUOZAIQUANQIUZHIZAOYEZHONGDUYOUDEXINMOSHIHEJINGZHENGLI,ERZHEIJIANGHUIJIGEXINGGEYEDEFAZHAN。

DUIALIZISHENLAISHUO,ZUOWEIZHONGGUOZUIDADELINGSHOUPINGTAI,ZAISHANGYEHULIANWANGFANGMIANCHENDIANLEZHONGDUOZIYUAN,JIEZHUXINZHIZAO,ALIYEKEYIZAIGONGYEHULIANWANGSHIDAI,JIANGZISHENZAISHANGYEHULIANWANGFANGMIANDEZIYUANZHURUDAOGONGYEHULIANWANG,WEIZHONGGUOZHIZAOYECHUANGZAOGENGDADEJIAZHI。

四川快乐12ZONGZHI,ZAIPOTUERCHUDE“XINIUZHIZAO”BEIHOU,WEIRAOZHEXINZHIZAO,ALIZAICHANYELIANSHANGYOUJINXINGLEQUANFANGWEICHAOQIANBUJU,ZHEIDUIALILAISHUOYIYIZHONGDA。BIJINGZHIYOUKANDONGLECHANYELIANSHANGYOU,CAINENGZAIXIAGESHINIANQIANGDEXIANJI。

制造服装只是起点,阿里新制造的诗和远方在哪?

SUIRANSHICONGFUZHUANGXINGYEQIERU,DANGUOQUSANNIAN,XINIUZHIZAOBUSHIZAISHENGCHANFUZHUANG,ERSHIZAISHENGCHANJISHUHEMOSHI。“XINIUGONGCHANG”YEFEIYIJIAPUTONGGONGCHANG,ERSHIALIXINZHIZAODEYIGE“SHIYANGONGCHANG”。SHIYANCHENGGONGHOU,QIJISHUHEMOSHIKEYIFUZHIHETUOZHANDAOQITAGENGDUOXINGYE,ZHEISHIALIXINZHIZAODESHIHEYUANFANG。

四川快乐12WUXUEGANGYIZAIQIANGDIAO,ALIBUHUIZIJIZUOZHIZAOYE,BUHUIQUQIANGGONGCHANGDESHENGYI。XINZHIZAOTUANDUIZHONG,80%DOUSHIGONGCHENGSHI。XINZHIZAOXIWANGCHENDIANYITAOCHANPIN,YITAOJIEJUEFANGAN,RANHOUXIANGZHONGXIAOGONGCHANGKAIFANG,BANGZHUTAMENSHIXIANSHUZIHUA,ZUODAZHONGGUOZHIZAODESHICHANGDANGAO。JISHUPUHUI,SHIXINZHIZAODEYINGYOUZHIYI。

SHOUXIAN,CONGZHIZAOJIAZHIBENSHENLAIKAN,XINZHIZAODEQIANLIWURONGZHIYI,ZIBENSHICHANGDUICIYEHENRENKE。YIFUZHUANGSHENGCHANXINGYEDECHUIZHIJUTOUSHENZHOUGUOJIWEILI,QIXIAOSHOUEYUE200YI,SHIZHIQUEGAODA1600YI,BIZHIYUANDAYUITQIYE,KEJIANZIBENSHICHANGDUIYONGYOUCILEIQIYEQIDAIJIGAO。

TONGSHI,FUZHUANGXINGYEYOUYUYONGYOUJIJIESHUXING、SHISHANGSHUXINGDENG,KUCUNWENTIYIZHISHIXINGYEZUIDATONGDIAN。XIANGGUANSHUJUXIANSHI,SHANGJIAKUCUNZAOCHENGDELANGFEITONGCHANGHUIZHANQUANNIANXIAOSHOUDE20%-30%,LANGFEIFEICHANGDA,ZHEILIMIANYEYOUFEICHANGDADEJIAZHIKEYIWAJUE。

ER“XINIUZHIZAO”ZUOWEIJIDICHENGBEN、GAOZHILIANG、KUAISUJIAOFUHEXIAODANKEDINGSIDASHENGCHANNENGLIYUYITIDEPINGTAI,QI“ANXUSHENGCHAN”MOSHIJIANGYOUZHUYUHUANJIEFUZHUANGXINGYEKUCUNNANTI。CIWAI,ZUOWEIXINZHIZAOPINGTAI,QIJISHUHEMOSHIBUJINZHISHIFUWUFUZHUANGXINGYE,HAIKEYITUOZHANDAOGENGDUOXINGYE,XIANGXIANGKONGJIANHENDA。

QICI,CONGLINGSHOUSHANGYEFUNENGLAIKAN,WEILAIC2MMOSHIBIDINGHUICHENGWEIZHULIUQUSHI,MUQIANGEDADIANSHANGLINGSHOUPINGTAITIANMAOTAOBAO、JINGDONG、PINDUODUODENGDOUZAIDALITUIC2MMOSHI。ERC2MMOSHIZUIGUANJIANDESHIRANGCHANXIAOYITIHUA,BINGRANG“ROUXINGSHENGCHANGUIMOHUA”。

YI“XINIUZHIZAO”WEIDAIBIAODEALIXINZHIZAODELUODI,KECONGCHANYELIANSHANGYOUWEIBAOKUOTIANMAOTAOBAOZAINEIDEALISHANGYEPINGTAIFUNENG,ZAIPINGTAIJIANC2MMOSHIJINGZHENGZHONGZHANJUGAOWEI,YENENGRANGPINGTAIZHONGXIAOSHANGJIAKEYIBAITUOGONGYINGLIANDEKUNJING,JIANGGENGDUOJINGLIFANGZAICHANPINHEFUWUCHUANGXINSHANG,YOUZHUYUFUHUAGENGDUODEXINPINPAI,TISHENGPINGTAISHENGTAIJINGZHENGLI,JINYIBUGONGGUPINGTAIHUCHENGHE。

3、ZUIHOU,CONGALIZHANLVEXIETONGLAIKAN。XINZHIZAOSHIALI“WUXIN”ZHANLVEDEZUIHOUYIKUAIPINTU,YESHIALISHANGYECAOZUOXITONGDEZHONGYAOPINTU——SHANGYECAOZUOXITONGFANYINGLEZHANGYONGDUIALIDUTETo BNENGLIDEZONGJIE。ZUOWEI“SHANGYECAOZUOXITONG”,ZHANGYONGXIWANGALINENGBANGQIYEKEHUZHONGGOU11GEGUANJIANSHANGYEYAOSU,“ZHIZAO”JIUSHIQIZHONGZHIYI。XINZHIZAODELUODIJIANGYOULIYUFAHUICHUALIZUOWEISHUZIJINGJITIDEZHANLVEDEXIETONGXIAOYING。

BIRUXINLINGSHOUHEXINZHIZAODOUSHIYIXIAOFEIZHEWEIHEXIN,YIXIAOFEIXUQIULAIQUDONG,QIANZHEGENGDUOSHICONGYONGHUCE、YINGXIAOCE、QUDAOCEJINXINGCHUANGXIN,ERXINZHIZAOGENGDUOCONGGONGQIUCECHUANGXIN,LIANGDAZHANLVEGOUJIANLECONGYONGHUCE、YINGXIAOCE、QUDAOCE、GONGQIUCEZHENGGECHANXIAOQUANLIANLUBIHUAN,GENGHAODIMANZUSHENGTAINEIDEXIAOFEIXUQIU。

CIWAI,XINZHIZAOYEJIALIXINJISHU、ALIXINNENGYUANDENGTIGONGLEYIKUAIJUEJIADESHIYANDI,BANSUIZHERENGONGZHINENG、YUNJISUANDENGZAIXINZHIZAOZHONGDEYINGYONG,YENENGRANGBICIZHIJIANXIANGHUYINGXIANGCUJIN,XIETONGFAZHAN。

“GUANMENZUOSANNIAN,ZHISHIWEILEWEN。ZHIJINBUGANQINGYANFUNENGZHIZAOYE。”WUXUEGANGSHUO。ZHONGGUOZHIZAO40NIAN,CHENDIANSHENHOUDEJINGYAN、JISHUYUYOUSHI。ALIZUOXINZHIZAO,SHIZHONGGUOHULIANWANGGONGSIYIQIJISHUYOUSHI,WEIZHONGGUOZHIZAODEZHUANXINGSHENGJITIGONGLEYIZHONGZHIDECHANGSHIDEFANGXIANG。RUTONGXINLINGSHOULINGYUDEGUSHIYIYANG,ZHIYOUYUELAIYUEDUODECHUANGYEZHEJINRUZHIZAOYE,XINZHIZAODESHUGUANGCAISUANCHUXIANLE。

 
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四川快乐12③ RUSHEJIZUOPINNEIRONG、BANQUANDENGWENTI,QINGZAIZUOPINFABIAOZHIRIQIYIZHOUNEIYUBENWANGLIANXI,WOMENJIANGZAININLIANXIWOMENZHIHOU24XIAOSHINEIYUYISHANCHU,FOUZESHIWEIFANGQIXIANGGUANQUANLI。

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